Driving breakthrough new customer growth during peak sale periods

Parachute Home uses Last Touch Attributed results captured in Shopify. All figures below are tied to the Business Source of Truth, not reliant on platform attributed results or incremental measures.

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Cyber Week YoY

+228% Revenue

Delivered significant year over year revenue growth during Cyber Week, materially outperforming expectations through stronger structure, pacing, and demand capture.

+113% ROAS

Maintained and improved return on ad spend despite increased investment and rising CPMs by continuously adapting bidding, audiences, and creative.

+220% New Customer Revenue

Drove a meaningful increase in revenue from new customers by prioritizing prospecting tactics throughout the sale period and aligning targeting with purchase behavior.

-46% CPNB

Reduced the cost of acquiring new customers by improving audience definition and prospecting efficiency during the most competitive period of the year.

The problem

Going into Cyber Week, Parachute Home faced an aggressive growth plan in an increasingly competitive auction environment. The channel needed to drive outsized revenue performance while pulling through a higher share of new customers, all under rising CPM pressure typical of the holiday period.

At the same time, the media plan itself added complexity. Daily deal rotations and shifting high intent moments required spend to flex up and down throughout the sale, demanding a structure and strategy that could adapt in real time. Success required not just scale, but the ability to capitalize on short windows of demand while maintaining efficiency and incremental impact across the full funnel.

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How We Did It

Ahead of Cyber Week, Nodus rebuilt Parachute’s Meta program around a single objective, maintaining control while scaling performance in a highly volatile and competitive sale environment.

We aligned account structure and pacing to the customer journey, enabling spend to flex dynamically as daily deals launched and high intent moments emerged throughout the sale period. This allowed Parachute to consistently capture demand during short windows of opportunity without sacrificing efficiency or incremental impact.

To support this flexibility, we strengthened the foundation of the program through a revised product feed strategy. Improved feed structure and coverage unlocked more effective use of catalog ads, allowing the right products to be dynamically served as promotions and demand shifted across the sale.

Audience strategy was designed to reinforce this system. By separating historical full price buyers from discount driven buyers, we delivered more relevant messaging while creating clearer signals for optimization. With stronger audience definitions in place, prospecting scaled more efficiently than in any recent period, expanding reach while maintaining a strong contribution from new customers.

Together, these changes created a unified, adaptive system that allowed Parachute to outperform through Cyber Week despite rising costs and constant shifts in demand.