Unlocking a new phase of scalable growth in search

Facet uses First Click Attributed results modeled through Segment. All figures below are tied to the Business Source of Truth, not reliant on platform attributed results or incremental measures.

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First 12 Months Review

+106% in New Members

Accelerated top line growth driven by increased lead volume and improved lead quality within the first 12 months of the partnership.

+202% in Revenue

Significant revenue growth achieved while successfully navigating multiple price increases and expanding Facet’s offering.

-18% in CAC

Customer acquisition costs declined despite substantial increases in overall delivery, enabled by smarter bidding, targeting, and structural efficiency.

+40% in ARPC

Drove meaningful growth in revenue per customer by targeting investment against higher yield segments along with new pricing structure

The problem

Facet needed to unlock new avenues for growth within paid media while maintaining strong efficiency. The existing Google Ads account had shown early success, but the structure limited scale. Campaigns were not sufficiently segmented to personalize messaging, brand keywords overlapped heavily across the account, and nonbrand search had not been meaningfully unlocked. As a result, Brand Search was carrying the majority of scale, constraining incremental growth.

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How We Did It

Nodus rebuilt the Google Ads account from the ground up, starting with a full overhaul of the Brand Search structure. We eliminated significant keyword overlap, segmented priority brand terms, and aligned ads and landing pages more closely with search intent. This improved relevance across the account and allowed Quality Scores to consistently reach 10 out of 10, creating a more efficient CPC environment while increasing share of voice in the SERP.

For Nonbrand Search, we reoriented investment toward the highest impact keywords, focusing on the 20 percent of terms driving roughly 80 percent of actualized revenue. This included expanding into high intent, financially oriented queries and doubling down on core searches influenced by social driven demand.

Beyond Search, Nodus introduced scalable and profitable paths through PMAX and Demand Gen, unlocking incremental volume across YouTube, Gmail, and Discover while maintaining efficiency targets.